How to Increase Organic
(Free) Traffic
- Include relevant content,
relevant to your page description and Meta keywords.
- Instead of changing your URL
or redirecting from your old URL to your new URL, follow Google's
procedure on URL changes to make sure your new site doesn't get skipped,
or just avoid URL changes if you can.
- Don't post duplicate content
on your site, so if you quote another page only include a small excerpt
and don't repeat your own content on multiple pages.
- Avoid flash, even though it
looks cool, flash and animated banners and intros annoy visitors and
search engine bots don't read them.
- Submit to quality
directories.
- Make sure your robot.txt
files are not blocking destination URLs that you do not want blocked.
- Choose your Meta keywords wisely
and include them in your content.
- Strive to obtain quality
links into your site.
- If you use icon or image
links, include a text link.
- If you operate an affiliate
site, make your site a valuable resource, so people chose your site rather
than go straight to your affiliate.
- Add a site map.
- Don't use link schemes.
- Write specific content, so
searches can find applicable results. Instead of writing
"books," write "medical text books" or "organic
cookbooks"; be specific.
- If you include low quality
links on your site, block them from being scanned by Googlebot.
- Don't break up your content
too much, like loads of banner ads and so on in the middle or your text,
irritates readers and bots.
- Write unique and compelling
content.
- Don't forget to include your
page descriptions.
- Don't bury text content in
images.
- Look for un-indexed URLs,
URL with more than a few parameters or dynamic links, they may be skipped.
- Stay up-to-date on SEO, your
strategies need to constantly evolve.
- Deliver what you promise,
don't drive readers to inapplicable or irrelevant pages.
- Carefully consider your
titles, make sure to include targeted keywords.
- Don't forget humor or other
devices that attract and keep readers.
- Add text links with anchor
links.
- Keep links out and in
up-to-date.
- Start a blog or forum if it
makes sense on your site.
- Join BBB or your local
Chamber of Commerce or other reputable business associations.
- Submit articles to
respectable and active article sites.
- Add Alt tags to images for
people that disable images.
- Validate and 508 your site
for accessibility.
- Submit your business
description to Wikipedia or other popular information sites.
- Consider adding maps or
mashups.
- Submit to multiple search
engines.
- Consider marketing some of
your subpages or articles that have less competition.
- Don't forget good
old-fashion PR.
- Start a little controversy.
- Consider adding an RSS feed.
- Write "top ten"
lists, which are popular with article search sites.
- Build a good site that
others want to link to.
- Eliminate grammar and
spelling errors.
- Publish a privacy policy.
- Send out press releases when
it makes sense.
- Avoid hidden text and links.
- Keep your content
up-to-date.
- Don't employ redirects or
"cloaking."
- Don't create pages with bad
content, like viruses, trojans, malware and so on.
- Steer clear of empty,
unoriginal affiliate pages.
- Make sure every page is
assessable through at least on static text link.
- Use text, instead of images
to relate important content.
- Check for broken links.
- Don't put too many links on
one page, even if it is a resource page, keep it well under 100.
- Test out your site with a
text browser.
- Be leery of badly placed
session IDs and arguments.
- Employ the IF-Modified-Since
HTTP header to let Google know if your content has changed.
- Don't use
"&id=" as a URL parameter, they are not indexed.
- Avoid deceptive or
manipulative techniques.
No comments:
Post a Comment