ad sense introduction - must watch

adword intro

Tips to boost your blog traffic

Tips to boost your blog traffic

1.    Build a large following on Twitter

2.    Automate the sharing of content on Twitter. (you cannot scale if you don’t do this)

3.    Link to your blog on Twitter in your profile

4.    Increase your likes on Facebook

5.    Link to your blog on Facebook

6.    Share your post (including links to it) on Facebook

7.    Build an email subscriber list from day one

8.    Host a webinar (you can capture many emails when you run a webinar)

9.    Create and publish great content

10.                  Make it easy for people to share your content with a Twitter retweet button

11.                  Ensure you have a LinkedIn sharing button (there are over 230 million users there)

12.                  Include a Google+ sharing button even if you don’t use it very much (over half a billion people there!)

13.                  Facebook sharing button is a must

14.                  Make it easy for people to share your content with a Pinterest sharing button

15.                  Provide an incentive for people to subscribe to your blog by offering a free ebook in exchange for their email address and name

16.                  Place the email subscriber box in a prominent position (top right or even in the top banner)

17.                  Include multiple locations for people to subscribe

18.                  Include an RSS feed option

19.                  Link to your blog from your YouTube videos and channel 

20.                  Make your blog easy to read (this will keep them loyal and bring them back)

21.                  Write the best headlines you possibly can

22.                  Guest blog on larger blogs in your industry

23.                  Comment on other bloggers articles

24.                  Reply to comments on your blog posts

25.                  Interview the influential bloggers in your niche and category

26.                  Obtain testimonials from influencers in your industry who have a strong social media presence

27.                   Ensure your blog can be easily read on mobile devices

28.                  Optimise for search engines by using an SEO plugin such as WordPress SEO (Also known as Yoast)

29.                  Write sub-titles with keywords in posts to help your SEO

30.                  Improve your blogs search engine friendly content by including key words in images

31.                  Publish new articles regularly (at least once a week)

32.                  Write long form content that will be a resource for readers (they will link and bookmark it for future reference)

33.                  Place a Facebook ad that drives traffic to your blog (could be an offer of free premium content)

34.                  Advertise on Twitter with “Promoted Accounts”

35.                  Provide links to archives on your blog

36.                  List your most popular posts (this is a default WordPress feature)

37.                  Use an SEO friendly online publishing platform like…”WordPress”

38.                  Use a simple design that profiles your content and highlights your focus

39.                  Include “prominent” social media sharing buttons placed at the top of your articles (floating buttons are good too)

40.                  Have your top social media channels displayed in a prominent position so people can easily follow you

41.                  Share other top bloggers content on Twitter and let them know you have shared with an @topblogger mention

42.                  Copy and emulate the strategies of top bloggers

43.                  Write a great introduction that is compelling and draws readers in

44.                  Engage with your readers so that they want to come back and become loyal fans

45.                  Write a blog post that highlights the best bloggers in your industry

46.                  As you build credibility display your awards, wins and social proof in a prominent position

47.                  Link to your blog in your email signature

48.                  Join Facebook groups and participate

49.                  Create a Google+ hangout for a hot topic in your industry and promote it

50.                  Participate in LinkedIn groups

51.                  Create some controversy that attracts attention

52.                  Submit your top posts to Reddit

53.                  Publish articles on Stumbleupon

54.                  Make yourself available to speak

55.                  Have a business card for your blog

56.                  Take photos with Instagram (over 130 million registered users there) and share them on Facebook and Twitter

57.                  Include multimedia in your articles to broaden your blogs reach. Videos, infographics, podcasts and Slideshare presentations are sometimes preferred over learning in a text format.

The difference between AdWords and AdSense

The Difference Between AdSense and AdWords

The first thing to understand is that Google’s search engine makes no money on its own, at least not directly. The search engine may have redefined, for a whole generation, how information is researched and retrieved. But it’s Google AdWords that helps Google make all the money that enables that free search tool to operate.

Meanwhile Google AdSense helps Google distribute the ads for those AdWords campaigns to online publishers (anyone with a website and AdSense code) and to its partner networks. Google AdSense is also available on mobile, tablets, and on YouTube — Google’s premier video network. Gradually, the company has even started showing its ads via its other products like Gmail.

But how, exactly, do Google AdWords and Google AdSense work?

Google AdWords

There was a time when businesses and everyone else who needed to promote or market anything had only a few choices. One was to approach leading newspapers (local, national, or global – depending on what customers they needed to reach) and buy an ad. Newspapers decided what to charge for their ads based on circulation — how many thousands or hundreds of thousands of readers they had. Generally, the greater the circulation the higher the cost for running the ad.

Enter Google and now the game has changed.

The search engine doesn’t simply charge for the number of people reading a page. Instead, it displays your ad on a page next to information specifically relevant to your product or service. And it charges either when your ad is displayed on users’ screens or when a prospect actually clicks on your ad and sees your offer.

The company even allows businesses and others to open free accounts with Google AdWords without obligation and provides tools to create ads. These tools help advertisers choose relevant keywords. And the keywords allow their ads to appear alongside Google’s main results each time a user searches for something related.

For instance, if you search on Google for “New York Service apartments”  (as pictured above), you’ll see both organic results and paid ads associated with those keywords. Users then choose the content most relevant to their search. That could be websites or news stories related to the topic or ads offering related services like moving or rental.

Google gives businesses the benefit of reaching a huge number of users seeking information related to their products or services. But it also allows users to find what they are looking for quickly and efficiently.

Google AdWords is simple and efficient. It allows businesses to promote their products, services, or brands for as long as their budgets allow. Google gives businesses the option of paying for their ads on a CPM (Cost per Thousand Impressions) basis or on a PPC (Pay Per Click) basis. It also allows businesses to run, maintain, measure, and track results from their paid campaigns.

Google AdSense

Think of Google AdSense as a distributor for the ads Google AdWords sells. For all the businesses who pay to promote themselves on Google, Google AdSense helps place those ads in the most relevant locations. These locations might include the sites of individual bloggers who write about a related topic. They might also include an online publication, forum or online community where AdSense is displayed.

Google AdSense is free for online publishers. Once publishers sign up and submit their websites, Google evaluates the sites based on the overall quality of content. Approved publishers are then provided a code allowing them to display ads on their websites.

It’s up to the publishers how and where they display Google ads. Once they embed the code on a page of their website, Google starts automatically “serving” ads consistent with the site’s content. That’s where the “Sense” in AdSense comes from.

Here’s an example:

Let’s say you have a webpage specifically on the topic of “business insurance.” Once visitors arrive on your site, Google AdSense immediately starts working, displaying relevant content in ads. (See the image below:)

When visitors click on these links, two things happen:

·         Google makes money through its AdWords program charging advertisers a cost per impression or cost per click rate based on the number of times users either see or click on the add.

·         Publishers make money with a share of what Google collects from the advertiser for the ads seen or clicked on from their websites.

Top Most Popular Search Engines

Top 15 Most Popular Search Engines 

1 | Google
1 - eBizMBA Rank | 1,100,000,000 - Estimated Unique Monthly Visitors | 1 - Compete Rank | 1 - Quantcast Rank | 1 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

2 | Bing
15 - eBizMBA Rank | 350,000,000 - Estimated Unique Monthly Visitors | 5 - Compete Rank | 19 - Quantcast Rank | 22 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

3 | Yahoo! Search
18 - eBizMBA Rank | 300,000,000 - Estimated Unique Monthly Visitors | *8* - Compete Rank |*28* - Quantcast Rank | NA - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

4 | Ask
25 - eBizMBA Rank | 245,000,000 - Estimated Unique Monthly Visitors | 14 - Compete Rank | 31 - Quantcast Rank | 31 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

5 | Aol Search
245 - eBizMBA Rank | 125,000,000 - Estimated Unique Monthly Visitors | *250* - Compete Rank |*240* - Quantcast Rank | NA - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

6 | Wow
271 - eBizMBA Rank | 100,000,000 - Estimated Unique Monthly Visitors | 20 - Compete Rank |*26* - Quantcast Rank | 767 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

7 | WebCrawler
511 - eBizMBA Rank | 65,000,000 - Estimated Unique Monthly Visitors | 100 - Compete Rank |759 - Quantcast Rank | 674 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

8 | MyWebSearch
545 - eBizMBA Rank | 60,000,000 - Estimated Unique Monthly Visitors | *105* - Compete Rank |1,124 - Quantcast Rank | 405 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

9 | Infospace
892 - eBizMBA Rank | 24,000,000 - Estimated Unique Monthly Visitors | *66* - Compete Rank |*500* - Quantcast Rank | 2,110 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

10 | Info
1,064 - eBizMBA Rank | 13,500,000 - Estimated Unique Monthly Visitors | 378 - Compete Rank |877 - Quantcast Rank | 1,938 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

11 | DuckDuckGo
2,153 - eBizMBA Rank | 13,000,000 - Estimated Unique Monthly Visitors | 2,323 - Compete Rank |3,479 - Quantcast Rank | 658 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

12 | Blekko
2,280 - eBizMBA Rank | 12,500,000 - Estimated Unique Monthly Visitors | 862 - Compete Rank |1,461 - Quantcast Rank | 4,518 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

13 | Contenko
2,402 - eBizMBA Rank | 11,000,000 - Estimated Unique Monthly Visitors | *200* - Compete Rank |*2,500* - Quantcast Rank | 4,505 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

14 | Dogpile
2,421 - eBizMBA Rank | 10,500,000 - Estimated Unique Monthly Visitors | 2,734 - Compete Rank |1,446 - Quantcast Rank | 3,084 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA

15 | Alhea
4,300 - eBizMBA Rank | 7,500,000 - Estimated Unique Monthly Visitors | 451 - Compete Rank |*1,225* - Quantcast Rank | 11,225 - Alexa Rank | February 1, 2015.
The Most Popular Search Engines | eBizMBA