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10 Simple Steps to Optimize Your Website for Search

1. Keyword Research

While it might be a dream come true, it’s not realistic to think that your site is going to rank for every keyword you could ever want. Many are simply too competitive, and a new website must do proper keyword research in order to find the right keywords. The ones you select should bring in traffic but also have an appropriate amount of competition.

Ever since Google released the new Hummingbird update, SEOs have started the shift from individual keyword phrases to topics. Hummingbird focuses more on the intent of the phrase with a better understanding of what the context means. This allows search engines like Google to answer questions with web pages even if that page is not optimized for that phrase.

That said, doing keyword research with the Google Adwords tool can still give you some good ideas for keywords. You want keywords that have low to medium competition in an area.

2. Great content (the longer, the better)

Great content is now a requirement to rank well. Search engines rank pages with bad grammar and spelling lower. This means that sites with well-written content are finally starting to get the ranking they deserve.

“How long should my content be?” is a question many people ask. While there really isn’t an exact answer, most people agree that 500 words is a good minimum length for your normal blog post.

It’s also a good idea to mix in longer authority posts. Research has shown that longer posts (over 1,000 words) tend to rank better—keep in mind, Google really likes authoritative posts with 2,000+ words.

Starting in August 2013, Google introduced in-depth articles as a new type of search result. Google separates these articles by placing them in a special box on the right side of the search results with other highly authoritative articles on the subject.

To improve your chances of getting an in-depth article status in the future, it must have the highest quality content, be over 2000 words, and not be promotional in any way.

One final tip: Length isn’t the only thing that matters. Make your posts fun to read. Avoid boring, stuffy content that looks like a legal document. Instead, opt for more conversational, amusing content when writing reviews, essays and guides.

3. Natural keyword usage

The primary rule for mixing your keywords into your content is to make sure they sound natural to the reader. When you write for your reader (not to game search engines) and use natural keyword placement, you can actually rank better with search engines.

4. Page titles

Your page titles should have the keyword phrase you’re targeting but also be descriptive for the reader. For example, if your article is about “Labrador training,” then a good title might be “Labrador Training in Six Easy Steps.”

The page title should not exceed 70 characters. Although search engines will index longer titles, they will be truncated in the search results.

5. Header tags

It’s generally a good idea to include the keyword phrase in an occasional header tag, but don’t overdo it. If you’re going to include a keyword phrase in a header tag, it is best to use the first heading on the page (H1) because Google will pay more attention to it.

6. Optimized URLs

You can put keywords in your URLs, but don’t overdo it. (e.g., www.labrador-training-strategies.com/labrador-training.html)

This looks suspect, with an exact match domain and a keyword-optimized url. However, a branded root domain with an optimized url is fair game, like such:http://mysite.com/details

7. Page load time

According to WebProNews, when Google added page speed into their algorithm, sites that had slow load times saw a drop in traffic from Google. Page load speed is a ranking factor for Google.

In order to fix page load speed problems:

·         Measure how long a page takes to load.

·         Optimize your website to improve performance.

·         If you are using a shared hosting server, you can try switching to a different hosting provider to see if it makes a positive difference.

·         After making changes, measure performance again.

If you use WordPress, make sure you keep plugins to a minimum, as they will only bog down your site if there are too many. Also, stick with a lean code (such as Thesis and Genesis) or a website builder (here is a good list for those) that allows you to customize and tweak the code. This doesn’t necessarily help page speed, but it keeps your blog from looking cookie-cutter and generic.

It’s a good idea to periodically check your page load on a few random pages to make sure changes to your site have not affected performance.

8. Internal linking

Make sure you link your content with other internal pages that would be beneficial to your readers. This will help improve your site’s SEO and will make it easier for your readers to navigate and find more of your useful content.

9. Google authorship

Google authorship is easy to set up in your content and your Google+ profile. It allows you to establish yourself as an authority in your niche and as a result, Google will rank pages higher for your site.

10. Responsive (mobile) design

I recently read that roughly most user now buying smart phones and browsing the Internet with them. This is why it is critical that you use a responsive (i.e. mobile) design for your website so that pages easily show up on the small screen.

Google also recommends a responsive design because it makes it easier for visitors to have a single URL. Your web pages will load faster because your website doesn’t need to be redirected to another page for a mobile device.

easy step to boost traffic to your website

Search Engine Marketing

Search engine optimization has become a crucial part of web commerce. Without the right use of SEO techniques and strategies, a business or a website may not be able to acquire good ranking on popular search engines, particularly Google. Due to continuous manipulation of SEO techniques in the last few years, many online directories and search engines have made several modifications in their search algorithms to provide best results to users, looking for relevant information for their query.

The main focus of search engine marketing strategies is to place certain highly searched keywords in particular places of several web pages of a website. It aims at providing relevant and useful content to your target market, while improving the overall rank of the website on search engines.

Social Media Marketing

Employment of social media marketing services is considered to be the most important and result-oriented marketing strategies for online businesses. These services give quick results and have profound effect on the overall functioning of a business. Social media marketing basically means promoting company or a website on different networking sites and popular media channels such as Twitter, LinkedIn, Facebook, Blogger etc. Promoting websites of businesses through social media marketing pricing ensure increased traffic, thereby resulting in good amount of profits.

The best thing about social media marketing is that it does not require you to make heavy investment, because making online company profiles on social networking sites is absolutely free. Having your business on social networking sites is an easy and simplest way to communicate and share your products with your target audience. .

Google Adsense Advertising

Google AdSense has grown rapidly in the past few years. It allows sites of all sizes to earn money via relevant advertising. To be specific, Google AdSense is a simple marketing strategy that allows advertisers to earn through their ads whenever a user clicks on them on visiting a website. Every website has ads related to its content. So, this gives the advertiser a wide customer base. It is a fast and simple way to advertise products on the internet and attract target audience.

E-mail Marketing

E-Mail marketing is one of the primary ways to strengthen the relationship with customer. In order to start the process, your customers should sign up for newsletters so they can be repeatedly reminded about new products, launches, and other deals being offered by the company on a regular basis. E-mail marketing encourages customer loyalty, and can offer amazing benefits to customers if they choose to become a subscriber.

Apart from these, there are many other different types of internet marketing tools you may consider as well. All of them effectively designed to attract users, increase search engine ranking, and brand building. There are some amazing options that you can find to market your business on the internet.

Depending on the nature of your business, you would need to choose particular types of internet marketing tools and techniques to produce best possible results. Irrespective of the method you choose, you can always hire professional services  to promote your business and implement efficient marketing strategies. A professional would know all the right paths to lead to you your business goals in a smooth and effective manner. A professional company will win more customers and bring your website at the top of the result page.

Online Marketing - SEO, SMO, Ad Sense, Web Designing: How to Increase Organic (Free) Traffic to your sit...

Online Marketing - SEO, SMO, Ad Sense, Web Designing: How to Increase Organic (Free) Traffic to your sit...: increase Organic seo for website tips Include relevant content, relevant to your page description and Meta keywords. Instead o...

How to Increase Organic (Free) Traffic to your site

increase Organic seo for website tips

1. Include relevant content, relevant to your page description and Meta keywords.
2. Instead of changing your URL or redirecting from your old URL to your new URL, follow Google's procedure on URL changes to make sure your new site doesn't get skipped, or just avoid URL changes if you can.
3. Don't post duplicate content on your site, so if you quote another page only include a small excerpt and don't repeat your own content on multiple pages.
4. Avoid flash, even though it looks cool, flash and animated banners and intros annoy visitors and search engine bots don't read them.
5. Submit to quality directories.
6. Make sure your robot.txt files are not blocking destination URLs that you do not want blocked.
7. Choose your Meta keywords wisely and include them in your content.
8. Strive to obtain quality links into your site.
9. If you use icon or image links, include a text link.
10. If you operate an affiliate site, make your site a valuable resource, so people chose your site rather than go straight to your affiliate.
11. Add a site map.
12. Don't use link schemes.
13. Write specific content, so searches can find applicable results. Instead of writing "books," write "medical text books" or "organic cookbooks"; be specific.
14. If you include low quality links on your site, block them from being scanned by Googlebot.
15. Don't break up your content too much, like loads of banner ads and so on in the middle or your text, irritates readers and bots.
16. Write unique and compelling content.
17. Don't forget to include your page descriptions.
18. Don't bury text content in images.
19. Look for un-indexed URLs, URL with more than a few parameters or dynamic links, they may be skipped.
20. Stay up-to-date on SEO, your strategies need to constantly evolve.
21. Deliver what you promise, don't drive readers to inapplicable or irrelevant pages.
22. Carefully consider your titles, make sure to include targeted keywords.
23. Don't forget humor or other devices that attract and keep readers.
24. Add text links with anchor links.
25. Keep links out and in up-to-date.
26. Start a blog or forum if it makes sense on your site.
27. Join BBB or your local Chamber of Commerce or other reputable business associations.
28. Submit articles to respectable and active article sites.
29. Add Alt tags to images for people that disable images.
30. Validate and 508 your site for accessibility.
31. Submit your business description to Wikipedia or other popular information sites.
32. Consider adding maps or mashups.
33. Submit to multiple search engines.
34. Consider marketing some of your subpages or articles that have less competition.
35. Don't forget good old-fashion PR.
36. Start a little controversy.
37. Consider adding an RSS feed.
38. Write "top ten" lists, which are popular with article search sites.
39. Build a good site that others want to link to.
40. Eliminate grammar and spelling errors.
41. Publish a privacy policy.
42. Send out press releases when it makes sense.
43. Avoid hidden text and links.
44. Keep your content up-to-date.
45. Don't employ redirects or "cloaking."
46. Don't create pages with bad content, like viruses, trojans, malware and so on.
47. Steer clear of empty, unoriginal affiliate pages.
48. Make sure every page is assessable through at least on static text link.
49. Use text, instead of images to relate important content.
50. Check for broken links.
51. Don't put too many links on one page, even if it is a resource page, keep it well under 100.
52. Test out your site with a text browser.
53. Be leery of badly placed session IDs and arguments.
54. Employ the IF-Modified-Since HTTP header to let Google know if your content has changed.
55. Don't use "&id=" as a URL parameter, they are not indexed.
56. Avoid deceptive or manipulative techniques.

Social Bookmarking Tips and Suggestions / social media optimization tips

Social Bookmarking Tips and Suggestions

Below are some tips and suggestions in the question answer form. Read all of them carefully to know about the points which we should keep in mind during social bookmarking.

1. Which sites should we use for Bookmarking?

In my previous post, I shared a website which has a huge list of social bookmarking sites. But you should not target each of them.

There are many sites in that list which gives you a nofollow backlink which have not so important for SEO.

So, use only dofollow social bookmarking sites so that you can build quality dofollow backlinks for your blog. It will help your blog to achieve better position in search results.

2. How Much Bookmarking should we do on a Same Site?

The answer of this question is depends on the page rank of the bookmarking site.

Quality websites with high page rank are in limit so you can bookmark your all links like homepage and internal pages in them.

But there is no limit of the sites which have low page rank. So, for better performance always keep in mind to submit only a single link either homepage or internal page.

3. Limit of Social Bookmarking in a day?

Excess of Everything is bed. SEO is a process of smart work with logic.

Social Bookmarking gives you backlinks but if you do limitless SB on a single day then it will considered as spam in the eyes of Google. Hence you will waste all of your hard work.

Always do SB in limit like 25-40 per day. Don’t cross the limit if you want better results. If you do SB in proper manner then your blog traffic will increase day by day.

4. Can we Use Same Description in Each Bookmarking for Single Keyword?

Absolutely not! This is highly recommended not use same description in each of your bookmarks. You can do as many SB as you want for a single keyword but it should be of quality.

If you put same description in each of your submissions then it will only look like spamming. You will never be able to get results from your bookmarks. So always change little bit in your description with each new bookmarking.

Note: Your title, description and tags must be different from each of them. Don’t include your blog title in tags or description. You must need to be original at every step to build up your blog to increase its traffic and page views.